The WM. Doolittle LL Company mission is to bring new and exciting food products to the marketplace that would meet the consumer needs, create jobs and invest back into the community!
The WM. Doolittle LL Company were founded in 1981 by William Doolittle located in Chicago, Illinois. The WM. Doolittle LL Company is a food marketer that is marketing its own brand Special Taste seasonings and breading products to retail grocery stores.
The WM. Doolittle LL Company saw an opportunity to meet consumers needs by creating a niche in the retail grocery marketplace by offering consumers quality products with low prices. In the late 1970’s and early 1980’s there were a growing discontent with the quality of generic brand products. At this time consumers were eager to save money on their food bill but not willing to satisfy the quality and taste of their food products. The WM. Doolittle LL Company launched its first line of products shortening, vegetable oil, cereal and beans in a can to combat this discontent.
In 1991 the WM. Doolittle LL Company introduced the Special Taste brand. The Special Taste brand consists of meatloaf seasoning, original, mild spicy seafood and chicken breading. In 2018 the company introduced Special Taste new products line. The new products are: RIGHTJERK jerk products, Special Taste jerk chicken and turkey tamales and frozen fully cooked chicken best patties.
The WM. Doolittle LL Company aggressive philosophy of giving the consumers quality products at the lowest possible prices has allowed the Special Taste products see remarkable sales success and consumers satisfaction!
I am from Hughes, Arkansas a small rural town in northeastern part of the state. Hughes is a farming town with limited jobs opportunities to grow your personal income and to help your family. My family didn't own any farmland and I had no ambition for farming! I saw farmers and a few other businessmen controlling their destiny and giving others small jobs. This is when I realized at a very young age that having my own business would be the way for me to control my destiny and impact others lives with employment!
In 1970 I graduated from Mildred Jackson High School in Hughes, Arkansas. After graduation I attended Missouri State University in Springfield, Missouri on an athletic scholarship. I graduated from MSU with a B.S. degree in business management. In 1976 I started a sales career with the Pillsbury Company. I were selling Pillsbury products to retail grocery stores in the Chicago market. The sales position with the Pillsbury Company taught me a lot about how to sell and market consumer products to retail grocery stores. Once I learned the retail food industry system. I knew then that I could create my own brand. After my career ended with the Pillsbury Company I were convinced that I could develop my own successful food brands!